Syria is facing a new and devastating landmine emergency. As millions return to their homes after years of displacement, they are increasingly exposed to landmines and unexploded bombs. Every day, families are at risk, and the surge in casualties demands urgent action. In response, MAG has launched a comprehensive digital risk education initiative to provide life-saving information to communities.
The scale of return is immense. Many Syrians are heading back to heavily contaminated areas, while millions remain in neighbouring countries such as Lebanon and Iraq. MAG’s multi-faceted digital strategy reaches people both inside Syria and across the region, delivering crucial safety messages where they are most needed.
In Syria, traditional television has proven to be a powerful tool. Partnering with Fadaat Media, MAG broadcasts safety ads on Syria TV and Al Thania during popular programmes, reaching an estimated 5% of the population.
In Lebanon, where up to 1.5 million Syrians reside, a targeted social media campaign has reached 607,000 people, equipping potential returnees with essential knowledge.
In Iraq, MAG partnered with the Kurdistan National Mine Action Authority to reach 500,000 Syrians in Kurdish territories, including major refugee camps like Domiz, Akre Citadel, and Arbat.
MAG has also established national social media accounts on Facebook and Instagram within Syria, posting daily safety tips and fostering an engaged community. Public response has been overwhelmingly positive, reflecting a strong need for accessible information on explosive risks.
These campaigns provide clear guidance for returnees: recognising dangerous objects and areas, following safe behaviours such as “Don’t Touch, Stay Away, Alert Others,” interpreting warning signs, educating children, and navigating unfamiliar or previously contaminated areas. Messages are tailored for families, children, and communities to ensure the widest possible protection.
Robin Toal, MAG's Digital Risk Education Manager, highlighted the critical importance of this initiative: "The urgent need for emergency messaging in Syria cannot be overstated. With so many people returning to their homes, many of which are in highly contaminated areas, the risk of devastating accidents is at an all-time high. Our digital risk education campaign is a vital lifeline, delivering crucial, life-saving information directly to those most at risk, empowering them to make informed decisions and stay safe. Every message we deliver has the potential to prevent an injury or save a life.”
Fatima Abdi, MAG Syria's Community Liaison Manager, underscored the impact of these approaches: "In a crisis of this magnitude, mass media and digital approaches are not just supplementary – they are a vital component of our work. They allow us to overcome geographical barriers and reach millions with critical safety messages that will save lives and limbs. By leveraging television and social media, we are ensuring that communities, especially vulnerable returnees, have the knowledge they need to protect themselves and their families from the hidden dangers of explosive ordnance.”
Through these innovative digital and mass media initiatives, MAG is ensuring that Syrian returnees can rebuild their lives with knowledge and confidence, reducing the risk of injury from hidden explosives and creating safer communities for the future.
